Big Data And Digital Privacy Policy Concerns - 1816 Words

MEMORANDUM TO: The Internet (for suggestions before sending to Office of President)†¨FROM: (Representing: Virtual United Consortium of Big Data Companies) Date: January 14, 2015 RE: Big data and digital privacy policy concerns The purpose of this memo is to describe ongoing big data revolution and to show how digital privacy considerations for same can be addressed by adopting recommended options. Background: Although traditional software packages used to track usage patterns to catch bugs with a goal to improve user experience as a whole, the recent growth of web applications (which includes dynamic websites ranging from digital content consumption, interaction and production— which in turn is really a small subset of whole ecosystem)†¦show more content†¦Although there are many rationales to use such techniques, broadly they can be classified into two classes: 1) direct usage: which involves usage of big data techniques for one, specific, predetermined purpose. 2) indirect usage: which involves, as its name suggests, indirect use of collected data beyond its original intended usage. The application domain is very large - ranging from search engines, online ad marketing, video content analysis for piracy detection, healthcare, natural language processing to name a few. Government The hot topic around government usage of big data has been centered on meta-data crawlers. The meta-data which, as its name suggests, is data about some particular data. An easy example is of a phone call where the data is single audio file of the phone call and the meta-data is group of many attributes such as caller, recipient, call time, call duration, call location through signal triangulation etc. Since it is evident that meta-data is very large in quantity than its parent data itself, thus making it a perfect domain for government agencies to apply the big data analytics2. End users End user will use the product provided by software and web companies and will provide, either with or without consent, the input to the big data techniques. It is difficult to draw a clear